Apply now
Now appointing distributors in Europe

Become a distributor
for your country

Exclusive rights for your market, the complete 2027 line-up and full launch support from Phelon & Moore.

Apply now
Visit us at EICMA 2026Milan · Pad. 14, Stand E32
2027 E5+ line-up

One brand,
every segment

Fifteen Euro 5+ models across four segments. One partnership, a complete portfolio for your dealer network: from A1 scooters to adventure flagships.

AdventureCapetown

Capetown 7S

Capetown 7X

Capetown 7X Pininfarina

Roadster & scramblerBrighton

Brighton 125

Brighton 6 Roadster

Brighton 6 Scrambler

CruisersPanther

Panther 6C

Panther 6S

Premium scootersPanthette

Panthette X 125

Panthette X 300

Panthette S 125 Air

Panthette S 125 W/C

Panthette S 200 W/C

The icons

Products line up

Capetown 7X

Capetown 7X

Adventure ready, from asphalt to gravel.

693 cc
Parallel twin, 8 valves DOHC
74 hp
68 Nm at 7,000 rpm
A2
35 kW version available
21 L
Fuel tank

Standard equipment

  • Top case and side panniers as standard
  • Spoked tubeless wheels, 19/17
  • Aluminium skid plate and engine guards
  • Full LED lighting with LED fog lights
  • 7" full-colour TFT with phone mirroring and screen casting
  • Integrated front camera with video recording
  • Traction control and switchable ABS for off-road
  • Tyre pressure monitoring (TPMS)
  • Dual floating front discs, four-piston calipers
  • Handguards and heated grips
  • Height-adjustable windshield
  • USB, USB-C and 12V DC sockets
The opportunity

Become a
distributor

Everything you need to launch and grow the brand in your country.

ExclusiveDistribution rights for your country
Up to 40%Distributor gross margin
15 modelsEuro 5+ line-up, four segments
EU partsShipped from our European distribution centre
5 yearsLimited warranty with labour reimbursement
What you get
  • The full 2027 line-up, parts, accessories and Panther tyres
  • Launch kit: showroom identity and brand assets
  • Sales and technical training for your team
  • Leads from our campaigns in your territory
  • Co-marketing fund and trade-show presence
What we look for
  • Established motorcycle or car importer
  • Multi-location dealer group, motorcycles or cars
  • Showroom and workshop capacity
  • A dealer network or a plan to build one
  • Commitment to grow the brand nationally
How it works
  • 01
    Apply onlineAbout two minutes
  • 02
    Introductory callWith our market development team
  • 03
    Meeting with our teamBusiness plan, volumes and pricing
  • 04
    Sign and launchLaunch the brand in your market with our full support
Apply now
About the brand

The noble grit

The Phelon & Moore brand was re-established in 2022 by a group of passionate investors with long experience in motorcycle and scooter design, manufacturing and distribution, with the purpose of creating premium vehicles on a global scale, inspired by the colourful history of Phelon & Moore and Panther in the 20th century.

Moments that define us

Our milestones

2022

The rebirth

The brand was re-established by a group of investors with long term experience in motorcycle design, manufacturing and distribution, with the purpose of creating premium vehicles on a global scale.

Skip the story
Find us

Global presence

A British legend, reborn and riding again across 30 markets. Join a growing network of partners building the brand, one country at a time.

Europe

, , ,

The Americas

Mexico, Colombia

Open to new distributors

Exclusive territories are still available across Europe, by application only.

Apply now
Before you apply

Questions
distributors ask

What investment is required?

It depends on the size of your market. We agree volumes together in the business plan.

Is the territory exclusive?

Yes. We appoint one exclusive distributor per country.

Are models type-approved for Europe?

Yes. Every model in our European line-up is Euro 5+ homologated.

How do warranty and parts work?

Every vehicle comes with a 5-year limited warranty with labour reimbursement. Parts are shipped from our European distribution centre.

Can I appoint dealers in my country?

Yes. As the distributor, you build and manage the dealer network in your territory, with our support.

What support do you provide at launch?

A launch kit with showroom identity and brand assets, sales and technical training, leads from our campaigns in your territory and a co-marketing fund.

Become a
partner today

Two quick steps. About two minutes. Our market development team will reach out to you shortly.

1. About you
What best describes your business?
Please select one option
Step 1 of 2 · * Required fields
2. About your business
Points of sale (own + sub-dealers)
Please select one option
Annual units sold (all brands)
Please select one option
Do you import vehicles directly?
Please select one option
Will you attend EICMA 2026?
Please select one option
Step 2 of 2
Visit us at EICMA 2026Milan · Pad. 14, Stand E32

Elegance · Timeless · Legacy

Multimedia

News and events

View all news

· P&M Chronicles

The first Capetown rolls out

On its own newsroom ("P&M Chronicles"), Phelon & Moore announced that the first production units of the Capetown were complete and road-ready, having passed the company's quality checks by its technicians and engineers. International shipping of the bikes, packed in custom crates, began that same month.

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